adidas UltraBoost Installation

We were tasked with developing a large scale installation at two flagship DSG stores to correspond with the release of a new adidas project. In order to get the lead time necessary for production, we had to set about developing material before the final creative guides or photography were even available (as if often the case).

We did so with aplomb.

The collection of images here:

• trace the steps made in the evolution of the design

• the role I played in ideation, design, 3D modeling, and production drawings

• demonstrate how the various elements were turned in to real world objects

• show how the grand central display I came up with was brought into virtual reality