STARBUCKS
2024 Holiday Innovations
I developed new stocking stuffer gift card ideas for Starbuck’s Holiday 2024 initiative. There were challenges, not the lest of which was understanding what the client had/had not done previously. I also had to design to the standards of a famous brand, and ensured that each option shown fit within a 4”x4” footprint
I created both the concept sketches as well as made sustainable material recommendations. I also sought ways to cross market these offerings with other products available for purchase in store.
The concepts shown progressed from the most cost effective options to more premium selections.