ON RUNNING
Graphic Design 3D Modeling for DSG Colab
On Running needed a shop-in-shop set-up inside of a DSG’s Colab area. The set-up would be launched within DSG’s Victor store near their HQ, but would also appear in DSG locations such as Minnetonka and Knoxville.
Starting with On’s Retail brand Guidelines, I created a layout using their prescribed black walls and integrated their “Cloudtec” machine—a display with pistons that would push deconstructed parts of their shoe to demonstrate their bounce.
I also iterated and created a white version, and showed them a “far out’ option using metal to simulate their mountain hut on the Piz Lunghin up in the Swiss Alps.
On Running was open to a new approach. We moved away from the hut details opted for minimalism. On was so enamored with this aesthetic that they introduced it to their other retail environments.