DRAGONBERRY PRODUCE
Branding and Collateral Design
I worked on this project as an Art Director, Illustrator, and Designer.
This project took previously designed print collateral, merged applied a style used for a new bottle label, and synthesized the two one cohesive style.
I attended meetings with the client and took extremely diligent notes. This served two purposes—accurately capturing nuance, and demonstrating our ability to listen actively.
I then went to the drawing board—sketching select produce, pulling locale inspirational imagery, creating thumbnail illustrations, and developing two different style concepts.
I built a presentation deck that echoed the client’s brand aesthetic, presented the concepts to the client, then undertook the revision process before finalizing the art and developing the backsides.
I then created the print mechanicals for use in printing for the cards
This project was later revisited to develop more cards based off of the art direction decisions this round. Several more produce offerings were chosen to develop what the client referred to as a periodic "fashion line.”