Concept exploration on behalf of adidas for use in the DSG Colab space. I developed two different concepts with graphics and fixtures I designed.

I placed a semi-transparent plinth in the center of the space with a local hike guide booklet placed prominently on top.

I proposed printing the tech info and and art like rain droplets second surface to a clear substrate made to resemble a terrarium. There would be two in the space, each intended to convey the wet or arid conditions Terrex excels in.

I designed the floor in such a way to suggest the transition from lush scenery to desert (best seen in the bird’s eye render).

I recommended cladding the existing retail table fixtures with five-sides printed boxes to further enhance the illusion of leaving a retail space. I proposed a printed gabion wall cover to the existing table fixtures and pillar. Fake wood frames would line shelves above to further transform the space.

And my favorite bit was my edition of the Loony Tunes inspired crossroads wayfinding sigange. I’ve seen these on on real hikes, and they were too good to pass up for use here.